EXPERIENCE

Founder & Managing Partner, LatitudeBOX, New York, NY September 2020 - Current

  • LatitudeBOX is a growth marketing agency that works with B2B organizations to help them to better identify and engage their ideal customer profile through cost-efficient, time-efficient, data-driven, and scalable marketing channels to produce qualified leads

  • Prospect, pitch, and close early-stage SaaS organizations across the AMER and EMEA markets

  • Build custom sales decks, agreements, and strategies based on the individual needs and budgets of prospective clients

  • Implement campaigns, a/b test messaging, and analyze the engagement data collected to best identify which value propositions are most effective against specific persona types

  • Signed strategic partnerships with SEO professionals, Brand Strategists, and Digital Ad platforms to increase available scope of work

Sales Director, Snappy, New York, NY May 2019 - September 2020

  • Closed and managed $1MM+ for Snappy’s employee gifting platform across a variety of enterprise clients including: PepsiCo, NFL, HBO, and Mattress Firm

  • Established and managed a semi-automated lead generation system, garnering a 70% increase in leads generated and +$500K in closed business

  • Exceeded monthly revenue targets for signed Gross Merchandise Value (GMV) by +116% and achieved the highest GMV in signed new business across multiple months

  • Represented Snappy at major industry conferences, including the Society for Human Resource Management (SHRM)

  • Assisted in the onboarding and training of new hires to the sales team

Director of Sales (North America), SailPlay, New York, NY September 2015 - May 2019

  • Oversaw the North American and International expansion of SailPlay, a B2C marketing automation and customer loyalty platform

  • Grew North American operations to $1MM+ in less than three years, working with enterprise clients including: Papa John’s Pizza, IBM, Northstar, Tribune Publishing, Sephora, and Estee Lauder

  • Grew Annual Contract Value (ACV) by 50% to $39K for Mid-Market and $100K+ for Enterprise

  • Established B2B sales and marketing strategies, utilizing methods such as cold calling, drip email, and Google AdWords

  • Developed a demo process for sales presentations to showcase the SailPlay SaaS platform

  • Closed contracts with first-time clients ranging in sizes from SMB to Enterprise level (S&P 400)

  • Expanded SailPlay into new verticals, including Retail Cannabis

  • Presented SailPlay’s platform at the Cannes Lions Festival in partnership with Unilever for Foundry 50 (June 2016)

  • Hired and managed new team members across the Sales, Marketing, and Technical Account Management teams

  • Managed third party vendors, including PR and Lead Generation agencies aimed at developing growth

Business Development Executive, Duuzra, New York, NY April 2015 - September 2015

  • Prospected new business using Inside Sales tools and methods including automated email campaigns and autodialers

  • Met and exceeded sales quotas

  • Consulted and advised clients on how to increase the ROI from their events

  • Assisted in implementing Duuzra’s proprietary touchscreen technology at events where client servicing was required

  • Managed and grew more than 100 accounts

Account Executive, Orlando Weekly, Orlando, FL May 2013 - April 2015

  • Recognized by the Orlando Weekly for top performance across all four properties owned by Euclid Media

  • Created highly effective advertising campaigns through various forms of media including print, digital, and experiential

EDUCATION

University of Central Florida, Orlando, FL

Bachelor of Arts in Communications (May 2013)